When it’s a business, you need to keep it updated with changing times. Making changes while exhibiting at trade shows is the need of the hour. Adopt new technologies and hire an exhibition stand builder to keep your brand stay relevant and upbeat with Exhibition Display Stands.
Listed below are the hottest exhibition trends that will help in reaching a global audience and achieving sales goals:
USE CUSTOM TRADE SHOW BOOTHS
Checking the latest trends, it can be easily assumed that companies are now preferring custom exhibit designs. Custom trade show stands rentals are quite popular with exhibiting companies. These exhibition stands are personalized according to customers’ requirements.
Clients have the flexibility to choose the type of booth, brand image, exhibit design, display colour etc. Adding unique features to the booth will help in easily communicating the key message to an audience.
EQUIP BOOTHS WITH ADVANCED TECHNOLOGY
The technology world is constantly evolving. The incorporation of LED lights, artificial intelligence and HD videos can change the whole customer experience to a new level.
The virtual world has great potential to attract customers. Artificial intelligence and virtual reality allow the customer to experience the products in real time. Add cutting-edge technologies, AI, virtual sales assistants, image and speech recognition and chatbots to improve security in the booth.
Incorporating these technologies will help in earning brownie points from the audience. These features will also make you stand out differently from the competitors.
FOCUS ON A CUSTOMER-CENTRIC APPROACH
Everything from trade show booth design to using different marketing tactics; it’s all about getting a high return on investments. Everything ultimately is all about making your brand memorable for the audience.
Try to add some key points about the brand in the booth that will be remembered by the audience.
HAVE SOME FREE SPACE FOR ATTENDEES AND AVOID OVER RUSHING
Leave enough space at the trade show booth so that attendees can freely interact with you. An overcrowded booth is not liked by anyone.
Try to have some comfy chairs at the booth or some area for personal meetings. Older attendees feel better when they communicate while sitting. Keeping some space for personal meetings will help in making important discussions.
LIGHTENING COULD BE A GAME CHANGER:
Every exhibitor tries hard to grab the attention of the audience at their booth. However, adding lighting that is not too loud or dim could affect the whole exhibition experience. An often neglected feature of exhibition booths is the use of creative lighting.
In a bright lightening hall, your booth could easily remain unnoticeable if you did not add pop-up lights. Do not just use standard strip lighting in the exhibition hall. Attendees naturally drove towards the lights.
Adding some illuminating lights will attract the attention of visitors easily and make you stand out from the crowd. You can use back-lit LED light-up graphics, backlit rotating header, edge-lit acrylic, illuminated showcases and much more.
USE INTERACTIVE TOUCH SCREENS:
As technology is shaping the future, large touch screens are new trends now. Touch screens help the audience to view the products from different angles in landscape or portrait mode. Touch screens bring people closer to the Exhibition Display Stands.
Use Multi-touch screens that can be used by multiple users. Touch screens spike the interest of the audience and retain them in the booth.
CONNECT SOCIALLY WITH EXHIBITION DISPLAY STANDS:
For many years, exhibitors are doing pre-marketing of their booth, products and unique features of the brand at social media. While at the same time, some exhibitors ignore social media and randomly participate in the exhibition.
Use Facebook, Instagram, your tube, Twitter, etc to spread the brand message and unique freebies you were offering at the booth. Forgetting about the conventional ways of marketing and promoting the brand globally.
Social media have a live streaming feature. Use it too during an exhibition to post behind the scenes and live fabulous memories. Even after the show, post the shorts where the audience is praising the products.
FINAL WORDS:
Gone are those days when just participation in an exhibition is enough. The world is constantly evolving so the trade shows are. Always hire an exhibition stand builder who can meet all these needs and help in meeting your exhibiton objectives.
