In the era of machines, marked by a thirst for the simplest and fastest things, one company has brilliantly taken an interesting place in the ticketing industry. Offerings that include the likes of BookMyShow which is a child to its founders has changed how millions of people get their tickets for movies, concerts, talks and other events. This didn’t occur at once but the outcome of a very well-thought-out strategy, consumer behavior understanding, and embracing technology to the very end. Through this piece of writing, the development of the BookMyShow brand, which has established itself as a company proclaiming entertainment tickets, is traced. However, a hint of the outstanding role played by the BookMyShow owner in the journey of the company to success is alluded to.
The Origin
The ever-increasing online popularity and the internet becoming a normal essential in households is a fact, that remembers the opening of BookMyShow in 2007, in which the internet had first started to be used. The founders of the startup (Hemrajani, Dar, and Balpande), who acknowledged the ability to digitalize the stressful procedure of booking tickets, launched BookMyShow. This was the period when digitalization was still a new concept, and market was at the forefront for digitization. The BookMyShow owner and co-founders had an idea to make a single portal which would serve as a point-of-call and a seamless experience for all ticketing needs in entertainment, hence, having a new and user-friendly platform.
Challenges
It was a start-up to the brand’s journey in the market, full of challenges: stiff competition, technology landscape change, and the new customers` preferences evolution. Nevertheless the company caught my attention because it optimized the customer experience, a large number of entertainment kinds and simple process to make a reservation. The BookMyShow website was a great success because it launched features including seat selection, show timings, reviews and offers, not just a booking platform but a comprehensive entertainment guide.
Strategy
The company’s development was multi-dimensional for it included high diversification of the services offered, acquisition of new partners, and diligent innovation. Consequently, BMS was able to form successful partnerships with cinema outlets, event organizers, and artists. Subsequently, it enabled users to enjoy an unprecedented range of entertainment options. The resource didn’t just limit itself to bookings but it also opened its horizon to content development, offering trailers, reviews, and interviews; thus providing users with other appealing areas besides the tickets.
Technological Advancement
Technology had a key role in BookMyShow’s story making it a successful brand. The company constantly invested in technology to upgrade their users` experience, and they achieved that through tools like swift payments, virtual queuing as well as mobile apps. The BookMyShow application quickly transformed into an affirmation for the firms commitment to the ease, allowing users to book tickets where ever and whenever which contributed to it popularity.
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Core Marketing
Marketing and human hair wigs brand building were another two areas in which BookMyShow was quite successful and was differentiate from other movie booking platforms such as Redbox. Through the brand’s masterful use of digital marketing, it gained reach through the means of social media platforms, email marketing, and SEO. The use of “BookMyShow owner” as the keyword in the narrative of the marketing activities has helped to create a personal connection with audiences, making the brand humanized. It was not just about advertising the services but more importantly, humanize the connection with the emotion by the means of choice, i.e., the entertainment.